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Home staging

What is home staging in the real estate world, what is it for, and how can it help you sell homes at a better price?


Home staging is a real estate marketing technique that involves preparing a home for sale or rent, making it more attractive to potential buyers or tenants. This technique is based on the premise that first impressions are important, and that a well-presented property will be more likely to sell or rent quickly and at a better price.

Home staging can be applied to any type of home, whether new, used, furnished, or empty. The techniques used can vary depending on the characteristics of the home and the owner’s goals. However, in general, home staging focuses on the following aspects:

  • Cleanliness and order: It is essential that the home is clean and tidy, as a cluttered or dirty environment can create a bad impression.
  • Lighting: Lighting is essential for creating a cozy and inviting atmosphere.
  • Decoration: The decoration should be neutral and functional, so that buyers or tenants can visualize themselves living in the home.
  • Personalization: It is important to remove personal items from the home, so that buyers or tenants can imagine themselves living in it.

Home staging can help you sell homes at a better price in several ways:

  • Reduced sales time: A well-presented property will generate more interest from buyers or tenants, which will shorten the sales time.
  • Increased sales price: A well-presented property can be sold at a higher price than would be obtained without this technique.
  • Improved conversion rate: A well-presented property will be more likely to convince buyers or tenants to make an offer.

According to data from the Spanish Home Staging Association (ASHE), home staging can help you sell a home up to eight times faster than in a conventional buying and selling process. In addition, in 37% of cases, thanks to these techniques, the sales price increases by up to 25%.

In conclusion, home staging is an effective technique that can help you sell homes at a better price and more quickly. If you are thinking of selling your home, we recommend that you consider hiring a professional home stager.